FAWAFFLES.by musha
Cairo ↔ NYC
— Egyptian Fawaffles · Founded in NYC

Egypt's favorite
street food just became
America's next
freezer staple.

Real ta'ameya. Pressed into a waffle. Frozen for the way you actually cook.

— Protein-rich — Vegan — Gluten-free — Fiber-rich — Crispy — Convenient
An Egyptian Fawaffle — crispy on the outside, herb-green inside

Be first in line. Get early access.

Drop your email. We'll send you a heads-up the week we launch — plus an early-access code for the first batch and our NYC pop-up calendar.

You're on the list. — We'll be in touch soon.
— The story

An old recipe. A new shape.

Fawaffles are made from ta'ameya — Egypt's original falafel recipe — pressed into a waffle.

The waffle shape gives ta'ameya a new role in the kitchen. More crispy edges. More room for tahini and Egyptian salad. Easy enough for breakfast, lunch, an after-school snack, or a quick dinner.

No deep fryer required. Just heat from frozen in a toaster oven, air fryer, pan, or waffle iron.

What started as an experiment to share a food we grew up with has become a simple way to bring a little more Egyptian culture into everyday life.

Built through pop-ups, dinners, and countless rounds of feedback, every Fawaffle is rooted in a dish that Egyptians have loved for generations — now ready whenever you are.

People don't forget their first Fawaffle.
— The lineup

Still in the test kitchen.

Every product in our lineup is currently being formulated and refined. We're taking the time to get each recipe right. Join the waitlist below to be first to taste each one as it launches.

FAWAFFLES.
in formulation
— Coming soon
— Frozen boxed

Premade Fawaffles

Original · Spicy
6-serving boxes
FAWAFFLES.
in formulation
— Coming soon
— Frozen pouch

Bulk Fawaffles

Original · Spicy
12-piece pouch
FAWAFFLES.
in formulation
— Coming soon
— Pantry

Dry Mix

Original · Spicy
Just add water
FAWAFFLES.
in formulation
— Coming soon
— Tahini

Egyptian Tahini

Original · Spicy
Stone-ground
— How to cook

Four ways. No deep fryer.

However you cook, Fawaffles meet you there. Crispy outside, soft inside — straight from the freezer.

01

Air fryer

8 minutes · 380°F

The fastest path to crispy edges. Single layer, flip halfway.

02

Waffle iron

4 minutes · medium high

Brings out the deepest grid. Press, wait, lift. Done.

03

Toaster oven

10 minutes · 400°F

Hands-off, family-sized. Perfect for a tray of six.

04

Pan fry

6 minutes · medium

A splash of olive oil and a hot pan. The classic move.

— Ingredients you can pronounce

Five plants. One pantry.

No fillers, no preservatives, nothing you wouldn't put in your own kitchen. Just ta'ameya the way it's been made for centuries.

Chickpeas
— Protein base
Fava beans
— Egyptian classic
Parsley
— Fresh herbs
Garlic
— The backbone
Sesame
— Toasted, on top
— By the numbers

Why now.

The frozen aisle is shifting — and Fawaffles sits where every line is moving.

60%
of US households own an air fryer — up 27 points since 2020
70%
of plant-based meat & seafood dollar sales now happen in the frozen department
#1
Middle Eastern cuisine ranked the top ethnic food trend for 2026
$33B
US Mediterranean restaurant industry — and growing every year
Mushen, the founder of Fawaffles, pouring tahini at an NYC pop-up
— Founder

Born from two cultures.

Fawaffles is a new take on one of Egypt's oldest foods.

I was born and raised in North Carolina, the son of Egyptian immigrants. My father has run a successful Italian restaurant for more than thirty years — but the food I was always more drawn to was the Egyptian cooking we did at home. It excited me more than anything on the menu.

Growing up in his kitchen, I learned what it takes to keep a real business running, and what it takes to make great food. When I moved to New York, I noticed Egyptian food was almost absent from the city. So I started popping up at events with my father's secret ta'ameya recipe — a dish our family had mostly kept to ourselves.

Ta'ameya is Egypt's original falafel, made from fava beans rather than chickpeas. It has been a staple of Egyptian households for generations and remains one of the country's most beloved foods.

Running pop-ups with a deep fryer wasn't sustainable in New York — it limited where I could go and what I could do. So I started researching new ways to cook ta'ameya. First a panini press — which actually worked. Then it struck me: a Belgian waffle iron. More surface area. Crispier edges. The same fluffy inside.

I grew up in the South, where waffles are everywhere — waffle houses on every corner, chicken-and-waffle lines down the block. The marriage of ta'ameya and the waffle felt authentically me in a way I didn't expect.

The mission has never changed: represent and differentiate Egyptian cuisine from the rest of the region, and bring a piece of my family — and my culture — to more tables. The vehicle has just been reimagined to fit who I am.

I can't wait for the world to taste it.

— Micho Hanna

Founder, Musha

Join the waitlist
— Be early

From Cairo
to your freezer.

The future of falafel is frozen.

You're on the list. — We'll be in touch soon.
Cairo ↔ NYC · Founded 2026